Dulux Paints ran an ad campaign in South Africa that encouraged consumers to add colour to their spaces. The campaign ran a series of TV & print ads that portrayed ideas or situations and then the words “add some” next to a colour swatch. The idea was that the colour swatch would solve the problem or answer the riddle. It was a follow-on to the “any colour you can think of” campaign and here’s the link to my contribution to the campaign:

Key Washingpowder

Coke Light